GOTOVIAR for Retail
Turn your website or webshop into an experience.
An image and a list of specs often aren’t enough to convince someone. Customers want to explore, compare, and, above all, experience what a product really feels like. And that’s exactly what’s missing from most traditional online stores.
With GOTOVIAR, you give your customers that experience, through Virtual Reality and Augmented Reality. You transform your website or webshop into a virtual retail environment where people can view products, pick them up, rotate them, and even buy them, right inside the VR headset.
Thanks to our technology, your existing website or webshop is automatically recognized in the VR browser of a standalone VR headset.
Visitors enter your store in a fully immersive VR space, without any app or installation. Products are brought to life visually, while everything stays connected to your current platform (like WordPress, Shopify, or WooCommerce).
Through Augmented Reality, customers can also place your products into their own physical space, from sneakers to furniture, realistic and true to scale.
Experience is no longer a “nice-to-have.” It’s what sets you apart today.
And the retailers who deliver it, stay top of mind, and drive higher conversion.
Did You Know?
Visitors in VR? Then a flat website won’t cut it.
More and more people are browsing with a standalone VR headset, ready to explore, experience, and buy. But what do they see? A flat 2D website or webshop floating in virtual space. No depth, no interaction, no experience.
And that’s a missed opportunity. Because these visitors are looking for more. They want to view products up close, interact with them, see them in the space, not just scroll through a list.
You already have a strong website or webshop.
But what if you could extend it one-to-one into a full-on brand experience in VR?
That’s where GOTOVIAR comes in.
Our Solution
Future-proof your website or webshop, without changing a thing.
With our software, you transform your existing website or webshop into a VR experience, tailored specifically for users with standalone VR headsets. Thanks to our smart plugins, your site is automatically recognized in the VR browser and when the user chooses, converted into an immersive retail experience, fully styled in your brand.
You don’t have to change a thing. You keep using your current site or shop and simply add our plugin. All your existing functionality remains intact and your platform, whether WordPress, WooCommerce, or Shopify, continues to work exactly as you know it.
The result? Your website or webshop stays technically the same, but feels like something entirely new to your visitors, a retail experience that surprises, convinces, and sticks.
Depending on your goals, you can integrate VR or AR, each with its own unique strength.
Virtual Reality
Add a virtual retail experience
In VR, the customer steps into a fully immersive environment, styled with your branding and filled with your products. Visitors move freely, pick up items, rotate them, inspect them up close, and feel as if they’re truly present.
Perfect for pop-up stores, campaigns, product launches, or as an extension of your existing online presence. Everything remains connected to your current platform, from product information to the shopping cart.
An extra dimension for retailers, fully accessible via the browser on standalone VR headsets, no app, no installation required.
Augmented Reality
Bring your products into your customer’s space
With AR, your products appear directly in the customer’s physical environment. A piece of furniture in the living room, a sneaker on the dining table, or a coffee machine on the kitchen counter, everything shows up true to scale, realistically, and convincingly presented.
Ideal for hesitant buyers who want to see if something fits, visually and literally. AR lowers the barrier to purchase, builds trust, and makes your product tangible before they even buy.
AR also runs directly in the browser of standalone VR headsets with passthrough, completely app-free.
Video Preview
This is how it works, one click from website to experience.
This video shows how your website can transform into an immersive VR experience.
Visitors using a VR headset seamlessly transition from your site into an interactive virtual environment.
Experience It Yourself
Request the demo and discover how to turn your products into a full experience.
Powerful Benefits
Four advantages that make the difference
More Product Experience
Customers don’t just look at your products, they actively experience them from every angle.
Less Hesitation, more Trust
Seeing if something fits builds confidence, and increases buying intent.
Quick to Deploy, widely Accessible
Works through plugins within your existing website or webshop.
Higher Conversion
More experience means more persuasion, and more purchases.
Get in Touch
Online shopping is convenient, but experience is what sells.
Want to see how your website or webshop looks in VR or AR?
Or how a simple plugin can add a completely new layer of experience to your existing online store?
Get in touch, we’d love to show you what’s possible.