The Challenge
For nearly 150 years, Croonwolter&dros has been a pioneer in technological innovation. In a world where technology plays an increasingly vital role, the company leads the way with intelligent systems and integrated, sustainable solutions, built on deep expertise, experience and craftsmanship.
To successfully apply and implement these technologies, qualified personnel are essential. That’s why Croonwolter&dros asked GOTOVIAR to develop a custom immersive VR environment focused on recruitment communication, powered by our advanced browser-based VR technology.
The Solution
In close collaboration with Croonwolter&dros’ marketing team, we developed an innovative concept tailored to their goals. After exploring the desired atmosphere through an initial sketch, we created a fully customized 3D environment that highlights the company’s core areas of expertise.
The VR scene features an interactive menu designed as a traffic sign. This menu includes 2D videos, 3D models and panoramic photos, giving users an engaging and informative overview of the diverse technical disciplines within the company, presented by the employees themselves.
We handled both the 3D modeling and the technical implementation. Thanks to our proprietary browser-based VR technology, the experience is accessible on standalone VR headsets without apps or installations. Content loads directly in the VR browser, giving users immediate access to the interactive environment.
Deployment
The VR tool is now being used at recruitment events and shared with schools and other relevant audiences. By using immersive VR, Croonwolter&dros offers a powerful experience that goes far beyond what flat screens can deliver.
It allows users to truly step into the company’s world.
Key Benefits of Immersive VR Recruitment Communication
Deep Interaction
VR offers an interactive way to explore the company and its areas of expertise, helping potential candidates gain a stronger understanding of the work environment.
Higher Engagement
Users are fully immersed in the VR experience, leading to greater interest and stronger emotional connection with the company.
Flexible Deployment
The VR tool can be easily used at job fairs, career events and educational institutions, reaching a broad and diverse audience.
Impactful Presentation
Unlike traditional formats, VR delivers a visually and emotionally powerful experience that leaves a lasting impression.
Conclusion
With this innovative VR solution, Croonwolter&dros reinforces its role as a leader in technology, not only in its core business but also in the way it attracts and connects with future talent.
This forward-thinking approach sets a new standard in recruitment communication, using immersive technology to elevate both the message and the experience.
GOTOVIAR is proud of the collaboration and the result we achieved together. Together, we are building a future where cutting-edge technology and human potential go hand in hand.
